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MARKETING EXPERT BACKS CRUSADERS PLAN



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Published Date: 03 September 2008
NEW proposals for a groundbreaking cross community sports facility at the Valley or Grove is the model all local clubs and communities should follow.
That's the view of University of Ulster (UU) marketing expert Professor David Carson.
Spearheaded by IFA Premiership side Crusaders FC and junior side Newington YC, a £35 million project aims to build a 4,200 seated stadium and sports educational village either at the Valley Leisure Centre or at Grove Park in Belfast.
Plans for the stadium dream were exclusively revealed by the Newtownabbey Times back in March.
Professor Carson, from the UU's Faculty of Business and Management, is a key advisor to the project.
A lifelong Crusaders fan, Professor Carson said the business model produced by the clubs offers an exciting way forward for sport.
"In considering what makes a successful stadium and successful sports business, we know what works - and know the mix of ingredients that are proven to be successful.
"The proposal developed by Crusaders in conjunction with Newington YC combines all those elements," Professor Carson said.
The plan is unique to Ireland in that the community sports stadium will also have commercial lettable space for businesses and other facilities.
 The stadium then becomes a viable self-sustainable business as opposed to relying on match-day revenue, donations and fundraising for its upkeep.
"Other clubs and other communities will buy into this. These proposals should become the default format for sporting ventures throughout the country," Professor Carson added.
"It recognises the need for commercial income generation that will provide both sustainability and development of the sports complex and its partners.
"It satisfies on commercial viability. It is founded on sensitive analysis of the community relations environment. It provides educational content and an attractive and varied leisure proposition for spectators, visitors and consumers as well as active opportunities for sports participants."
The blueprint for the project outlines the prospect of having modern training facilities, a restaurant, bar, hospitality and conference suites, commercially let space for sports and educational provision, sports residential accommodation and hotel and Cineplex opportunities.
It is anticipated the venture will create 14 full-time and 50 part-time jobs within the stadium complex and a further 150 in other enterprises across the site.

The full article contains 377 words and appears in n/a newspaper.
Page 1 of 1

  • Last Updated: 03 September 2008 12:51 PM
  • Source: n/a
  • Location: Glengormley, NEWTOWN ABBEY
 
 
  

 
 


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