Braniffs get connected

The Braniffs from left: Frankie, Adam, James, Mark, Daniel, Hilary and Nathan. INNT 19-603con
The Braniffs from left: Frankie, Adam, James, Mark, Daniel, Hilary and Nathan. INNT 19-603con
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A NEWTOWNABBEY family will soon become a part of the furniture in homes right across the land as they star in a major television advertising campaign.

The Braniffs have been chosen as the new BT family, and for the next 18 months will feature in ads showing how they use the communications company’s new Infinity broadband service.

For six days a television crew, including a New York director, filmed the family in their home, and over the coming months a series of ads will depict how the family of seven use the new service.

Mum Hilary, who is from Monkstown, and dad Mark, owner of the Captain’s Table in Glengormley and a take away in Ballyduff, is originally from Templepatrick.

The family were chosen for the campaign after their actor son, Nathan (14), auditioned for the part.

Hilary told the Times: “He went to audition for the part and came home to tell us they wanted to see the rest of the family.

“We were a bit apprehensive at first, not knowing what they were going to do, but we are really pleased with the result.”

Viewers will see how the family, including Frankie (20), Nathan (14), Daniel (13), James (9) and seven-year-old Adam, each use the broadband service - which boasts of being one of the fastest available - in their day-to-day lives.

Hilary continued: “The reaction has been good - there has been a bit of stick - but it’s surprising what people have said.

“Frankie works in a bank in Belfast, and she says people have been recognising her. And I have had school friends who I haven’t seen in years get in touch after seeing the ad, which is great.”

Nathan is an up and coming young actor, having starred in numerous productions in the Grand Opera House and will feature in Peter Corry’s ‘The Producers’ at the Theatre at The Mill this summer.

Hilary added: “The crew spent so long with us - and there were so many of them - but they wanted to see what a normal week was like for us and wanted something real and spontaneous.

“The ad’s director, Mac Premo, travelled across from New York for the filming. You would have known he was a film director by the way he looked and he was great with the kids, teaching them lots of cool stuff like how to skateboard.

“And it was good experience for Nathan to see how different filming is to the stage productions he has been part of.”