The launch of a new province-wide anti-litter campaign has taken place at Hazelwood Integrated Primary School.
TIDY Northern Ireland is spearheading the third year of the ‘Litter Less’ initiative, in partnership with the Foundation for Environmental Education (FEE) and the Wm Wrigley Jr Company Foundation.
The scheme is being implemented across 15 countries and aims to help engage and educate children on the issues of litter, encouraging them to make positive choices. The campaign forms part of each school’s Eco-Schools Programme and supplements the existing work the Wrigley Company undertakes to encourage responsible disposal of litter.
This year, TIDY NI is working with 40 schools to assist their progression through the campaign.
Staff and pupils at Hazelwood IPS were delighted to receive funding through the initiative.
Rachael Agnew, Eco-Schools Coordinator and teacher at the school said: “Hazelwood Integrated Primary School is eagerly participating in this year’s Wrigley Litter Less Campaign.
“Through our involvement in the programme our children will learn about the importance of creating a cleaner and more litter free environment. We hope that they will take this message home to their families and the wider school community.
“Our pupils aim to collect litter around our school grounds, compost our fruit waste and learn new ways to help Reduce, Reuse and Recycle both in school and at home.
“The Wrigley Campaign will help our school to make a difference in reducing litter in our local area.”
Lauren Kleinstuber, consumer and corporate affairs coordinator at the Wrigley Company, added: “At Wrigley, we take the issue of littered gum very seriously and we firmly believe that education is the only long term way to tackle it.
“Litter Less is a great example of the work we do with partners to educate young people about looking after their local area and disposing of litter responsibly.”
Commenting on the launch, Carmel Fyfe, Eco-Schools manager, said: “The Wrigley Litter Less Campaign is really proving to be a great way to educate our young people further on positive reasons for littering less.”
To get involved in the Eco-Schools Programme, or to find out more information, visit www.eco-schoolsni.org