GLENGORMLEY-BASED discount voucher business TreatTicket has launched a new mobile app which could revolutionise how retailers interact with their customers.
TreatTicket Mobile provides all businesses - from large multi-nationals to small retailers – with a digital platform to upload offers to a mobile directory of deals visible to those who have downloaded the free app.
All types of businesses including, hotels, restaurants, pubs, cafes, spas, hair salons and retailers on and off the high street can use the app to upload offers to drive trade on quiet days or sell unwanted stock.
Mary McCall, TreatTicket managing director said: “Digital is now an integral part of the way in which we shop with more than half of consumers preferring to shop online rather than in-store for a variety of reasons.
“The introduction of TreatTicket Mobile will allow these consumers to continue to browse online and drive footfall in-store to local business which of course will financially support the Northern Ireland economy.”
Mary McCall, who has already raised almost £1million private investment for her company since leaving her civil service job 18 months ago, continued: “TreatTicket Mobile presents local businesses with a unique opportunity to communicate with a mass digital and mobile market, in real time and in a cost effective manner.
“The internet doesn’t have to be the enemy of local businesses. The free TreatTicket app allows them to take advantage of the digital technology available to us and use it to drive customers and sales in-store.”
The targeted elements of the free TreatTicket app allow consumers to find the best offers, via sector or business name, closest to them at any given time.
The technology has received backing from the Northern Ireland Independent Retailers Association.
Chief executive Glyn Roberts said: “TreatTicket Mobile has the ability to bring ‘digital’ spend back into the high street.
“The ease and convenience of online shopping presents a threat to independent retailers based on our local high streets and in our town centres. But I urge all local businesses to fight back and make digital work in their favour.
“TreatTicket has developed a platform that will allow retailers in Northern Ireland to use online technologies to their advantage, driving sales and footfall back into our local streets, rather than to online competitors.”
The app is available for all smartphones. To find out more go to www.TreatTicket.com/Mobile or contact 9084 5200.