Shoppers urged to buy into crime prevention strategy

Inspector Colin Audley (left) pictured in the studio with one of New Blue Media's voice over artists recording the crime prevention messages that are being played to shoppers in Abbeycentre and several other major retail outlets.
Inspector Colin Audley (left) pictured in the studio with one of New Blue Media's voice over artists recording the crime prevention messages that are being played to shoppers in Abbeycentre and several other major retail outlets.

THE Police are hoping that local people will pick up some top crime prevention tips while out shopping over the next few weeks.

As part of an innovative new PSNI initiative, community safety and anti-crime public announcements are being broadcast throughout the day in Abbeycentre, as well as other major retail outlets in Antrim and Lisburn.

The hourly announcements focus on key issues such as anti-social behaviour, burglary and bogus callers, as well as providing relevant seasonal advice.

Commenting on the initiative, which runs until the first week in April, PSNI Community Safety Inspector Colin Audley said: “This is a truly exceptional opportunity to bring important personal safety and crime prevention messages directly to the public.

“These exclusive advertisements, developed by police and produced by New Blue Media, are providing local people with vital information on how to stay safe both in the home and when out and about, as well as providing a forum for local young people to share their thoughts on anti-social behaviour by using adverts recorded during the PSNI/Cool FM Anti-social Behaviour Bus initiative.

“Announcements are being targeted towards specific groups and will be broadcast at times when those groups are likely to be present in the shopping centres.

“It is important to us that our communities are well informed about how to keep themselves safe and reduce their risk of falling victim to crime.”

Manager of Abbeycentre, Mark Stewart added: “We are delighted to support the PSNI in delivering these essential crime prevention messages directly to local people. We are hopeful that this new and original initiative will encourage our customers to take steps to protect themselves from crime and ultimately make this area a safer place to live, work and visit.”