Ballyclare woman finds solution to her lockdown challenges with pioneering quiz business
Businesswoman Heather Carr from Ballyclare has become the first Certified Consultant in the UK and Ireland with leading US Marketing Platform Interact.
This places her at the forefront of this innovative digital marketing tactic, which helps businesses generate new sales leads through the humble quiz.
Previously, Heather directed arts and employee events, with her successful company Ten Minutes More but with the effects of the pandemic, she needed to find a new income stream.
The innovative entrepreneur pivoted her drive and creativity into a valuable tool for forward thinking businesses across the globe. ‘Kill It With Quizzes’ was built from Heather’s dining room table where she also home-schools her three daughters.
She said: “Losing all my work overnight was tough. I usually run arts events like the Victoria Square Christmas parade and Voice Skills workshops with the Royal Shakespeare Company. But with no events and not being able to go into workplaces I diverted that energy into mastering personality quizzes.”
Heather has a rich background of marketing experience, having spent 20 years creating and delivering arts-based products and services. Alongside this, she worked as a Regional Account Co-ordinator at renowned advertising agency Saatchi and Saatchi in London along with other marketing roles.
Heather added: “Quizzes have come a long way from ‘Which Spice Girl Are You?’ They are now a strategic advantage to help businesses generate qualified leads, improve customer acquisition and offer a personalised solution.
“Without lockdown I would have never discovered marketing quizzes so in some respects I’m grateful for the time it gave me to work on my new venture. I’ve already written quizzes for customers in the US, England and even Abu Dhabi - so I’m confident that we can help make it a worldwide success.
“I love that I’m able to work on such a wide variety of projects for my clients and I am learning all about their businesses and how to get them even better results all the time.
“I’m confident that I can build a quiz for almost every type of business. They are really fun, you are interacting with your customer plus providing them with a tailored solution at the end – what business couldn’t make the most of that!”
Since gaining Certified Status in December, Heather has joined the growing number of leading women in technology and the network of ‘mumpreneurs’, having already secured clients as far afield as the USA and Abu Dhabi.
Heather is currently building quizzes for clients as diverse as online retailers, mental health coaches and the hospitality sector.
Quiz funnels engage with customers through a fun interactive experience. Not only this, but Heather has an incredible competitive advantage with being the very first certified player in the UK market.
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