Newtownabbey based start-up secures almost £1m private funding

TreatTicket Managing Director Mary McCall with Chairman Mervyn McCall and non-executive directors Tristan Brittain-Dissont and Sh�� Wasmund. INNT 33-202-CON
TreatTicket Managing Director Mary McCall with Chairman Mervyn McCall and non-executive directors Tristan Brittain-Dissont and Sh�� Wasmund. INNT 33-202-CON, a UK wide group buying website headquartered in Newtownabbey, has secured almost £1 million private investment.

Launched in May 2011 and live in several cities across the UK, TreatTicket has obtained private equity funding for ambitious growth plans and also secured the services of local business heavyweight Mervyn McCall and Sháá Wasmund, an internationally acclaimed digital entrepreneur and author.

The company which offers discounted daily treats to over 140,000 discount hungry subscribers, has become an essential part of the marketing mix for businesses and is live in Belfast, Newry, Derry, Manchester, Liverpool, Birmingham and Glasgow.

TreatTicket’s Managing Director is Mary McCall, a former civil servant, from north Belfast who is delighted at the joint announcement.

“As Chairman and Non-Executive Director respectively Mervyn and Sháá bring unrivalled business and digital expertise and their appointments are important in realising our growth model over the coming years,” said Mary.

“Our board will be the envy of many and I believe is vital in assisting the company’s future growth in the digital market.”

Also joining the board as a Non-Executive Director on behalf of investment finance company Esynergy Ltd is Tristan Brittain-Dissont, Fund Manager for Northern Ireland Spin Out Funds.

At present, TreatTicket employs eight staff at its headquarters in Newtownabbey but expects this number will grow significantly in the next 12 months.

New chairman Mervyn McCall, who is best known as former Director of Mivan Ltd. and Chair of the Institute of Directors NI said:

“Mary’s infectious enthusiasm for TreatTicket coupled with strong business acumen will be vital ahead of the coming launch of new digital products and platforms to strengthen the TreatTicket relationship with both providers and customers.

“In just one year TreatTicket has doubled its valuation. It’s a very exciting Northern Ireland digital start-up and I look forward to working with Mary and her team.”

Digital guru and business author of the bestselling ‘Stop Talking, Start Doing, Sháá Wasmund said: “How consumers shop and avail of discounts has changed considerably in recent years.

“TreatTicket is at the forefront of the ongoing digital shopping revolution and some of the Apps and products we plan to bring to market will revolutionise how businesses interact with customers and how consumers locate discounts in their location.

“No matter what the size of your business, if you’re selling via the high street you should be using TreatTicket as part of your marketing mix.”

Having already saved TreatTicketers in Northern Ireland over £1 million since its launch, local businesses are also reaping the rewards of being featured on the daily deals site.

In just over a year, the website has formed strong relationships with an impressive database of loyal businesses choosing TreatTicket to offer a daily deal rather than competitor sites, with over 70% of featured businesses having featured on the site more than once.

To avail of or to feature a treat visit or contact Tel: 028 9084 5211.